Sometimes marketers (as well as non-marketers) can over complicate a relatively straight forward process like a sales funnel. Don’t lose sight of what you started the sales funnel for 🗣 “TO SELL!”.
This video goes through the process of a sales funnel and all the different parts of the Top of the Funnel (often referred to online as TOTF), Middle of the Funnel (MOTF) and Bottom of the Funnel (BOTF). After watching this video you should feel really confident in tackling a sales funnel that uses Facebook Ads as the main traffic source.
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