If your Facebook ads have been impacted by the Apple iOS 14 Update, then this video will be a game-changer for you. GoHighLevel just came out with a Facebook Conversions API Trigger that allows you to send data directly back to Facebook WITHOUT having to use the pixel!!!
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Time Stamp ⌛
0: 00 Intro
1: 10 How the GoHighLevel Facebook Conversions API works
1: 55 Connecting your Facebook account to GoHighLevel
2: 18 How to setup conversions API in Facebook Events Manager
4: 06 How to setup a Facebook Conversions API trigger in GoHighLevel
Needless to say, this is an incredibly powerful GoHighLevel feature that can significantly improve your tracking, reporting, and performance for all of your Facebook ad campaigns.
While the Facebook Apple iOS 14 update allows people to opt out of being tracked by the Facebook pixel, when people submit your forms, surveys, book an appointment on your calendar, or purchase something through your two step order form, you’re no longer relying on the pixel to send that data back to Facebook.
Now, the conversions API is doing it for you based on the action people are taking on your pages.
Aside from using native Facebook ads like messenger ads, lead forms, and video audiences, this is the only true workaround to the Facebook Apple iOS 14 update that I have found thus far.
Love the team at GoHighLevel. They’re changing the game for us!