3 Numbers Every Digital Marketing Agency Must Know!

If you are working on how to start a digital marketing agency from scratch, or you are trying to grow your existing digital agency, you MUST know these three numbers!


🟢 I put together a separate resource for you to provide a more detailed breakdown of the key metrics of this industry that you can view here: P

🟢 Here’s a great article on how to calculate CAC: /

🟢 A fantastic article about selling to small businesses, including an interview with the Hubspot founders and an interview with the Mailchimp founder: /

You may be wondering, why am I sharing articles that focus on SaaS instead of ‘Agency’?

Two reasons:

1. There are very few good resources studying the Agency industry in the small business marketplace because it’s a terrible business model!

2. Which is why most Agencies I know are morphing their model to be more focused on SaaS using tools like GoHighLevel CRM and the HighLevel SaaS capabilities. This is why I recommend for all Agencies (see below).


🟢 Get FREE access to Mike’s course on the 7 key strategies he’s used to start and scale Agencies to multiple seven-figures in revenue at r

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: s

🟢 To learn more about his thoughts on HighLevel (GoHighlevel CRM) – what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services – and get a free 14-day trial to the software, visit l

🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit: s


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Visit for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.

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Mike Cooch, is a “serial entrepreneur” that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

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