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– Intro
– 3 Facts Costing You Money (Or In Our Case, Opportunities To Make More Money)
– Targeted Campaigns Have 77% Larger Reach, 387% Higher Conversion and 56% Less Cost (Relevance)
– Facebook Rewards Relevance
– Want people to be happy receiving ads so they don’t get pissed off and leave
– What Is Relevance Score
– AdEspresso Article on impact
– How To Take Advantage Of This
– Make Ad Targeting As Laser Focused As Possible
– The More You Can Drill Down The Better
– Use Dog Whistle Copy To Call Out Audience
– Speak to audience specific to where they are in the funnel
– Make images relevant to the audience
– Maintain ad scent
– People Who See Both Email and Ads Are 70% More Likely To Convert (Salesforce)
– Ads 101 – Big brands run same ad campaign across multiple mediums (print, TV, radio, digital) Why?
– It has always been true that the more medium, the higher the impact
– How To Take Advantage
– Run Facebook Ads and Emails With Supporting Copy and consistent landing pages
– This webinar as an example
– Ran four day email campaign
– Had influencers email their lists
– Ran ads simultaneously to everyone who had visited my website in last 180 days
– Social media campaign on FB, LI and Twitter with same copy and images
– Leaky Buckets Cost 40% of Campaign Profit
– What are leaky buckets
– Will show you more about leaky buckets and how to plug those leaks in next section …
– 7 Step System For Facebook Advertising Success
– What Are 7 Steps?
– Step 1 – Pixel Everything in Sight
– Step 2 – Map Customer Journey
– Step 3 – Create Custom Audiences
– Step 4 – Integrated Campaigns
– Step 5 – Plug Leaky Buckets
– Step 6 – Measure The Results and Iterate
– Step 7 – Scale the campaigns
– Step 2 – Map Your Customer Journey
– Step 3 – Create Custom Audiences
– What is a custom audience (hope you reviewed Great Guide beforehand)
– Create website custom audiences
– Create CRM custom audiences
– Show examples in Sync2CRM and Facebook
– Step 4- Integrated Campaigns
– Walk through the campaign worksheet
– Step 5 – Plug Leaky Buckets
– Walk ThroughPower Boosters
– Sync2CRM Demo (6 minutes)
– What makes this possible is Sync2CRM
– Demo video
– Q&A (6: 25)
– Closing Remarks
