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How to Fill Your Sales Funnel Tip #1: Stop cold calling.
Yes, I said it: Stop cold calling. You’re probably thinking to yourself, “I can’t wait to show this to my boss who’s always trying to get us to make more cold calls.”
But let’s be clear: I didn’t say to stop making prospecting calls. I said to stop cold calling.
The average cold prospect has no idea who you are, has never heard of you, is probably really busy, and doesn’t care about what you’re offering. To call that person out of the blue is the equivalent of banging your head against a cement wall.
How to Fill Your Sales Funnel Tip #2: Ask for introductions.
What’s an introduction? Well, I’ll tell you what an introduction isn’t: It’s not a referral.
Stop asking for referrals. If you really want to fill your sales funnel, it’s time to start asking for introductions instead.When you ask your clients or prospects for referrals, they typically don’t know what you’re talking about. A referral can mean a lot of different things.
Many times, a referral means that your prospect gives you someone’s business card and says, “Give this person a call, and use my name. Tell them I sent you.”You don’t want this.
How to Fill Your Sales Funnel Tip #3: Conduct quarterly business reviews.
This tip is mainly for folks selling in the business-to-business space, but you can also do this if you’re selling to consumers. (You can simply conduct quarterly meetings with customers—it doesn’t have to be called a business review.)
Your existing clients could be a much bigger source of business than they currently are, if only you could get them to sit down with you on a quarterly basis.
How to Fill Your Sales Funnel Tip #4: Host private events.
I personally love hosting private events for my own business. I use private events all the time to generate hundreds of thousands of dollars in business every single year.I invite high-potential prospects and mix them in with some of my existing top clients, getting them all into a room together. Then I provide huge value to them during the event.
How to Fill Your Sales Funnel Tip #5: Nurture, nurture, nurture.
The data shows that around 50% of your prospects aren’t going to be a good fit for you right now.
Now, this doesn’t mean that they’re never going to be a good fit. It just means that right at this particular point, they’re not a good fit.
What you want to do is put these prospects into your nurture campaign.Even if it doesn’t make sense for them to do business with you today, 6 months or a year from now, they’ll be ready.
Nurture, nurture, nurture.
How to Fill Your Sales Funnel Tip #6: Pick one place to network deeply.
We’ve all been told our whole lives that we need to network, network, network. But networking can mean a lot of different things.When it comes to learning how to fill your sales funnel, you just need to be really good at networking very deeply in one or two key places.
First, you need to decide where you want to network.
The number one rule is to network where your prospects and your customers currently are today.Pick one place to network deeply.
How to Fill Your Sales Funnel Tip #7: Get face-to-face with your best opportunities.
Today, the trend has been running away from face-to-face meetings, because they’re cumbersome. They’re time-consuming. They involve travel.
While I understand that they’re inconvenient, face-to-face meetings are key if you really want to fill your sales funnel with high-value leads.Especially if you’re in the business of selling to big companies, getting face-to-face with those opportunities is going to make a huge difference to your close ratio.
So, there you have it. Now you know 7 easy tips to fill your sales funnel to the brim. Which of these tips will you implement today? Which ideas did you find most useful? Be sure to share below in the comments section to get involved in the conversation.