A landing page design varies from one page to another. Whether you design your own landing pages or you hire designers to do the job, it is important to know and follow the best practices in making landing pages.
In this video, Talia Wolf shares 7 landing page design best practices. In addition, she discusses 3 important things that your visitors should immediately understand after they land on your landing page. These landing page design tips can help your website convert better than your competition.
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▬Contents of the Video ▬▬▬▬▬
0: 00 Intro
0: 58 Understand the Offer
1: 11 Why Should Visitors Care
4: 31 What They Should Do Next
5: 00 Reducing The Noise
6: 10 Directional Cues
7: 22 Ghost Buttons
7: 40 False Buttons
7: 59 How Long a Landing Page
8: 51 Distinguishing Links from Texts
9: 10 Don’t Follow Design Trends
10: 08 Summary
The biggest takeaway in this landing page design tip video is that “design follows the message”. This means that before you design your landing page, you should already have the message you want your visitors to understand. And of course, while you create your landing page, be sure to follow the best practices in designing that are discussed in the video.
Talia Wolf is the Founder and Chief Optimizer at GetUplift, a customer driven conversion optimization company that specializes in landing page optimization, E-commerce optimization, mobile Optimization, emotional targeting, persuasive design and all things optimization.
Do you have a tip in designing landing pages? Share your thoughts and questions in the comment section below!
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