8 Alternatives to Segment in 7 Minutes

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There are a lot of players in the CDP space but Segment is probably one of the largest and most well-known since it was just acquired by Twilio in 2020 for $3.2 billion. Segment is not a bad tool by any means, but its core value proposition will always be capturing and transferring event data, so what are the best alternatives to Segment?

0: 00 What is Segment?
1: 17 What are the alternatives to Segment?
1: 38 mParticle
2: 16 Tealium
2: 46 Lytics
3: 17 Rudderstack
3: 57 Simon Data
4: 27 ActionIQ
5: 06 Amperity
5: 32 CDPs and the modern data stack
6: 06 Reverse ETL
6: 56 Getting started with Hightouch

#Data #Analytics #Marketing #Dataengineering #ETL #ReverseETL #dataintegration #moderndatastack

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