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Good copy doesn’t sound or read like copy… It doesn’t have bloated adjectives and adverbs. That’s because the the best copywriters, internet marketers, and sales people don’t NEED to use big fluffy words to make their products/services sound good. They have another trick up their sleeve.
Today, a compelling marketing message is VERY different than what it was even five or ten years ago. Today you need a message that persuades by changing your prospects BELIEFS! Here’s how you do it.