A Beginners Guide to the Data Layer


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Everyone starts somewhere and today is your day to get comfortable with the data layer!

Sitting between the front-end, user experience of your website and the application layer – transferring important analytics data points from one to the other – the data layer is a critical component of any tag management system (TMS).

So why exactly is it critical and how does one use the data layer? We answered these exact questions and more.

After the recap, you’ll:

Have your data layer questions answered
Be able to explain the importance and key components of a data layer
Feel capable of implementing a basic data layer

Watch the recap and get started on your data layer education!

Want the slides? Download them here – Y

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