Some things in marketing are definitely under our control. Some are not. But we don’t know the difference between the two.
We do know where that ignorance leads, but not how to avoid it.
Then there’s what’s in this video. It has the unique advantage of working for everyone who tries it, though most are still too afraid. I call it a thinking person’s marketing funnel (really, a hands-off marketing funnel) since one has to be willing to think about where they can best make a difference.
This works now because it’s always worked; at least since the first human traded a bearskin for a pot of stew…