As an indie dev, marketing can feel like a mysterious and insurmountable task. If you don’t have a marketer on staff, it’s easy to miss some important areas in your marketing plan. Haley Uyrus, Marketing Manager (Failbetter Games), demystifies marketing for indie devs by explaining the path players go on from hearing about a game, to deciding to buy that game.
AdventureX is the only convention dedicated to narrative-driven games. AdventureX 2018 was run in partnership with the British Library as part of International Games Week.
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