AI Strategy for Sales and Marketing Book Launch Recap

Published in early 2022, AI Strategy for Sales and Marketing by Katie King presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future.

To celebrate the book’s launch, we hosted an event in London at the new Rolls-Royce R2 Factory on 10 March 2022. Check out the highlights here, and watch the full expert discussion on our channel.

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