If you’ve ever run a lead generation campaign then you’ve had to choose between a Lead Generation and Conversion marketing objective. One allows you to use Facebook lead forms while the other requires a landing page.
So, which approach is better?
In this video I explain why I believe landing page produce higher quality leads and are currently my preferred way of running ads. This is just based on my personal experience.
I share 7 examples inside my Facebook Ads Manager to demonstrate why I believe landing pages are better than Facebook lead forms.
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WHO IS RYAN FERGUSON?
I help small and medium-sized businesses generate leads using Facebook ads and other lead generation strategies. My goal with this channel is to help others learn how to use Facebook advertising, Instagram ads, email marketing and other digital marketing techniques to help generate leads and grow their business. Learning how to generate leads has never been easier!
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