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The best way to think about B2B content marketing or SAAS content marketing is to identify your prospect’s burning questions and problems and solving them using content.
Questions your prospects have will fall into 3 categories
👉 What are the biggest problems I have?
👉 What is the solution to my problem?
👉 Who or what will solve my problem?
Solving these questions using a content framework will bring in the best content ideas and sets the right direction for your B2B content marketing efforts.
