Watch the discussion held between data protection experts from Adjust, Customlytics, Monzo, and mParticle focused on the intricacies of delivering personalized experiences online while respecting consumer privacy.
Topics covered include:
1. Why marketers should build a first-party data strategy, that includes governance and consent management from the start
2. How you can augment captured data in an open and privacy-conscious way in order to improve value and usability