Balancing consumer privacy and personalisation

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Watch the discussion held between data protection experts from Adjust, Customlytics, Monzo, and mParticle focused on the intricacies of delivering personalized experiences online while respecting consumer privacy.

Topics covered include:
1. Why marketers should build a first-party data strategy, that includes governance and consent management from the start

2. How you can augment captured data in an open and privacy-conscious way in order to improve value and usability

3. How we can educate consumers on the benefits of consenting to data collection

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