BoFu – Convert Leads by Creating Desire and Building a Case to Buy


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The bottom of the funnel is the money layer. This is where you convert your leads into prospects, show them how to solve their problems, and enumerate how much value you offer and send them to checkout.

In this week’s VLOG, Mike goes into the bottom of the funnel, tells you the typical content you find in the BoFu and then hands you an expert’s secret to making a case for change, creating BoFu content AND understanding the goals of each layer of the marketing funnel.

Phew!

This is a BoFu masterclass compressed into 5 and a half minutes, so you might want to sharpen a pencil and take some notes. Luckily, Youtube has a pause button!

New VLOG every Tuesday – Marketing wisdom and strategies wrapped up in an entertaining format. 😁
::: Articles Discussed in the VLOG :::

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