The Marketing Funnel is a three-tiered funnel that helps you align your objectives, strategies and metrics to drive sales. At the bottom of the funnel is Evaluation. This is where the purchasing decision takes place. Learn how to get your customers to finalise their decision content with targeted emails and real time webcasts.
Are you measuring success of your bottom-of-the-funnel marketing correctly? Learn about the metrics that matter to understand your ROI:
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