Building Stunning Landing Pages in Adobe XD with Kelsey McCormick – 1 of 2

Tune in with branding and web designer Kelsey McCormick for a crash course in designing landing pages. In this two-part series, she’ll create two custom landing pages for the Trashy Collection, a sustainable Creative Agency. Each landing page will represent a different side of the business – one for the art side and the other for the creative studio!

Guest Kelsey McCormick is a branding and web designer based in Los Angeles: /

Host Ruben Cespedes is a Senior Product Designer and Adobe XD Ambassador based in Allentown, Pennsylvania: /

Learn more about the Trashy Collection: n

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Join us LIVE on Behance: e
00: 00 Start
02: 20 Introduction of Kelsey and project overview
13: 00 Working with hover states
16: 00 Working closely with other designers + do you need to understand code?
20: 30 Previewing an animation
21: 00 Creating a landing page
23: 50 When does Kelsey start thinking about mobile design?
33: 00 Choosing button designs
43: 00 Ruben and Kelsey’s favorite resources to use when designing
47: 00 Designing a “Services” section of the webpage
50: 20 What is the format of Kelsey’s usual design process?
55: 45 Experimenting with color
57: 50 Designing a “Values” section
58: 10 Handling creative block
01: 08: 00 Using the Repeat Grid and Scroll features
01: 11: 30 Designing a “Client Love” section
01: 18: 45 The different aspects of UIUX design
01: 23: 50 What are Ruben and Kelsey’s favorite parts of UIUX design?
01: 29: 00 The importance of SEO
01: 30: 00 Does Kelsey design with video?
01: 34: 30 Creating concepts for clients
01: 43: 30 Where did the name “Coming Up Roses” come from?
01: 46: 00 The difference between a font and a typeface
01: 50: 00 A recap of work from Day 1
01: 53: 00 Advice for designers beginning and new project

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