Content marketing expert Nicole Kohler of Animalz shares her best practices to follow for choosing the right keywords at each stage of the content marketing funnel. She runs through three case studies of selecting the right keywords for clients focusing on different funnel stages, and ends with four top tips for funnel keyword research.
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In this video lesson, we will explore the eCommerce conversion funnel and how to analyze and optimize it. The eCommerce conversion funnel is the journey a user takes on the e-commerce store from...