In this video lesson, we will explore the eCommerce conversion funnel and how to analyze and optimize it. The eCommerce conversion funnel is the journey a user takes on the e-commerce store from traffic to transaction.
What is the eCommerce conversion funnel?
The conversion journey of a user in marketing is described as a funnel as the initial stages of the user journey are the widest and this narrows down as we reach toward the bottom of the funnel where it’s the narrowest “conversion” stage of users.
Here are the stages of the eCommerce funnel:
Add a product to the cart
Add contact information
Add shipping information
Add payment information
Complete the order and reach the order confirmation page
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