Check out my content mapping template here:
What’s a content strategy? A content strategy is…hm…it’s really hard to explain it. It’s basically an answer to the following 3 questions:
– What exactly are you trying to achieve?
– How are you going to achieve it?
– How will you measure success?
The best content strategy is the one that helps you generate leads or people who have shown an interest in your products or services.
To generate leads, your content needs to correspond to the right stage of the customer’s journey.
In this video, you’ll see how to map your content using 5 Stages of Awareness: unaware, problem-aware, solution-aware, product-aware, and most aware.
#Strategy #Content #FromReadsToLeads
Every week I share my ideas and tips on content marketing with writers, B2B marketers, and business owners.
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