In this video, we look at what a sales funnel is, and to how to create one which will help increase your conversion rate.
Be sure to check out our other video “How to Measure your eCommerce Sales Funnel” too –
In today’s tech-savvy world, consumers seldom buy from an online store on their first visit. Researching products online and comparing shipping rates or discounts have become the norm with eCommerce customers.
Sometimes, your visitors may leave your site even before checking out with any of your products. They may get distracted or move away from their laptops or smartphones. In fact, the average eCommerce conversion rate is only 2.63%.
Although you can’t guarantee that visitors purchase from your store on their first visit, you’ll stand a much better chance of converting them if you devise an effective eCommerce sales funnel that responds to your customer’s buying journey.
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