Customer Experience Management Advice from Wipro


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Wipro North American Lead and Practice Partner Ron Dube defines Customer Experience Management (CXM) within a business and software technology context. He also identifies the top CXM benefits, including the business imperatives to retain customers, increase customer loyalty and achieve greater employee engagement. We also examine how best to deploy CX technologies across customer touch points and communication channels and how to avoid or mitigate common risks. Finally, we explore whether Customer Experience is its own software market, or CX software technology fits within CRM software and other enterprise software solutions. Related Customer Experience software reviews are available at and related Customer Experience software videos, podcasts and rich media content are available at .

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