The image in this video is from this post:
In this video we go deeper into the Customer Lifetime Value concept looking at a real world example in Tony Robbins.
You will get to see the difference between the front of the funnel and the back of the funnel and how he has been funnel stacking to ascend his customers to higher and higher value products.
Russel Brunson calls this concept the ‘Value Ladder’ in his book Dot Com Secrets which you can get here for free:
It is incredibly important for you to understand that your long term success comes from adding these higher ticket items to the back of your funnel.
If you are only focused on the front end of the funnel, your opt in rate and OTO sales, you may be able to generate a consistent ad budget, but you will not create lifestyle-altering income.
With that said, it is still imperatively important to start with the front of your marketing funnel… You must build a list with an opt in page and you must offer them a product quickly to re-capture your ad spend fast.
The ‘trick’ is after that, you continue to build a relationship with them, whether they became customers or not… Through your autoresponder emails.
Then, you continue to offer them more solutions to their next most pressing problem through additional products and offers.
This process is how you ultimately grow a successful long-term business that can support you financially with time freedom and location independence