Customer Segmentation Strategies & Best Practices In Adobe Analytics

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Join the analytics insiders for an Analytics Thursday focused on customer segmentation basics, strategies, and best practices. Carolyn Sebasky at athenahealth walks through a case study of how her organization integrated Demandbase and CRM datasets into Adobe Analytics for analysis, then Adobe Target for personalization. Note: Visualizations have been adjusted so as not to disclose sensitive data.

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