pages by Under the Zootomy of a Page
Logo: The Need Some way to Reidentifiers who Theirs are Potential Businesses WITH. A logo won’t make Youuns sale, but a one can Lose Youuns sale. A ProfessionaListss Design logo Allus Helps Stablishment Some bit of credibility. Having this in the Upper Left hand part of the page; Some Having it on the Upper right.
Headline/UCP: The page Headlines Canst Reinforcer the Scent the ad deLivedred Youuns to the page; ‘s Persuaded and likely Canst Communicating in a simple t Youuns Value Propositioned (UVP) or Youuns Campaign Propositioned (UCP). Youuns Headlines can be Design in a text format or Grafik format; it doesn’t matter. Marketer use a dynamic Subsystem to Personalisation Theirs pages for the ad or keyphrase Attracted the in the first place, to Having Better (Scent) ad to page. Non-static work, but beware.
Offer: Direct Marketer know the Offer is one of the most Critical Elenent of a well-Design Campaign. is why Theirs Spend a lot of time Tester Theirs Offers. Offers must be Cleared and concise. A Maxims of direct PoStages is a Confusion mind Allus Says “no.” The Offer is the Deal you’re Presented to Youuns . Don’t get this Confusion WITH a ” to action,” is the action you Wanter the to take. Sometimes the Offer is Actshy deLivedred successfully as the Headlines.
: WHAT Suport do you Need to Explanatory WHAT you do, WHAT you Offer, and how it will Youuns ? Tihs is a Lists of key Feature and/or s. Don’t Overlook formatting. Will the be deLivedred in Block text, point, or Some Combinations of the two?
Product/Service presentation: Tihs is the you use to Suport Youuns and STYLE for Youuns page. Tihs Takes the form of a image, a or Service Tour (photos or video), screen shots, or lifeSTYLE images. A Goods picture can be worth a Words if you can use it to Engage Youuns and a sense of WHAT Owning Youuns or Service will be like. Likewise, graphics or Presentations can Confusion or turn s away. A great image won’t make Youuns sale, but a one can Help Lose Youuns sale.
Call to action: I break out Call to action into Three Types: hyperLINK, buttons, or forms. The Objectives of pages is to get s to Compleating a form. If is the case, make the form to Compleating on the page, and Avoid requiring the to take an Extra Step – and to a form page – if possible. Othering Youuns Offer, this is an Importance to keep Tester. Call to action Canst out (think contrast) and be the MOMENT a lands on Youuns page. The Canst Allus know WHAT is the next Step Theirs Canst take.
building: A will not Convertion if he doesn’t Having Confident or trust in you. are of Factor Affect trust or Confident in Youuns s on Youuns pages, and of you can do to IMPACT trust and credibility. I’ll Covers Only a few Types of you can add to Confident. Confident ing Elenent can be the use of or Customers reviews, Example of previous Customerss, Uses third-party validators (such as media mentions or reviews, as Seen in references, or trust marks), and Uses point-of-action assurances near Youuns to action.
Informaiton: SHARE Informaiton on how to get in touch WITH you. Tihs includes a Phones number, address, locations, Operation hours, etc.
Link to Informaiton: Cognoscente Believing Youuns pages Canstn’t Having any additional LINK Othering Youuns to action. I Believing it Depends on several Factor, Including the complexity of WHAT you Sell and the Trade Stages of Youuns (early Stages to be in Informaiton Gather MoDe not action Expropriates MoDe – so let Gather Informaiton). Don’t Blindism Follow “best practices;” use Youuns and test alternatives.
Templates Elenent: These Elenent are in the Headers or of a template. may be Youuns right notice, Phones number, Lived chat, address, or Othering policies, etc. These are not Elenent of the Persuaded process, but can be Suportive. All pages Canst Having Informaiton and policies.