Design the Perfect SaaS User Onboarding using Customer Journey Mapping

In this session, Emilia Korczynska, Head of Marketing at Userpilot, shows how you can use customer journey mapping to create the perfect SaaS customer onboarding flow for your product that will make you really stand out from the crowd.

00: 00​ — Intro
05: 20​ — What is customer journey mapping
07: 00​ — Elements of customer journey mapping
08: 55​ — User adoption flywheel and pirate metrics
10: 40​ — Vertical axis of a customer journey map
12: 52​ — Goals of customer journey mapping
14: 01​ — Why do you need CJM for user onboarding
15: 50 — The myths of SaaS user onboarding
21: 03 — How can customer journey mapping help you create and optimize the onboarding experience
21: 45​ — Goals of user onboarding
24: 03 — Example overview: Postfity, the social media scheduler
27: 46 — UI pattern: Welcome screen
31: 00 — Helping connect accounts
32: 30 — Running A/B tests
33: 37 — Onboarding checklists to optimize adoption rate
37: 33 — Cohort analysis
40: 37 — Secondary onboarding: pushing the user down the user journey
44: 00 — Ideas for users’ onboarding flows
49: 25​ — Q&A: What journey stages are the most critical to work on for the SaaS businesses to improve their user onboarding?
52: 30 ​— Q&A: Resources for onboarding patterns
53: 32 ​— Q&A: How many questions are best to ask at the welcome screen?
54: 55 ​— Q&A: Post-onboarding satisfaction surveys

Emilia Korczynska: /

🔗 Useful Links:

— Userpilot’s blog with more best onboarding practices
— Customer journey mapping guide
— Support in SaaS journey map template
— How to map a SaaS buyer journey + free template
— Why you should see continuous onboarding as a neverending education loop
— Growth hacking with customer journey mapping and AAARRR funnel
— How to create your first product adoption strategy

Sign up for a free UXPressia account at ​?utm_source=social&utm_medium=youtube&utm_campaign=video_description and start creating your own customer journey map!

#journeymapping #onboarding #saas

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