Episode 32 of #DigitalBrunch: The 3 Stages of the Digital Marketing Funnel
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You surely heard about the digital marketing funnel or if you haven’t heard about it. This video is to ensure that you heard about it and especially that you are applying it to your digital marketing strategy. So for those of you who haven’t heard of the famous funnel, what does it mean? There are more approaches to it. The most used ones are AIDA and TOFU/MOFU/BOFU. What do they mean? Aida means awareness, interest, desire and action. While TOFU, MOFU and BOFU simply stand for top of the funnel, middle of the funnel and bottom of the funnel. Whether digital marketing funnel is it’s not actually something that you can find in nature. It doesn’t really exist. It’s just the model that explains how you should structure your strategy and your campaigns.
What it means is that the top of the funnel are the customers that haven’t heard of you yet. Those are your market potential lower into the funnel. Other customers that have heard the view and this is where you should start explaining your differentiators. This is where you should explain your brand. This in order to get them to get to the next level. Interest. Interest is where the suspects are. This is where the customers that know about you are and those that are interested in your brand, in your online shop and in your product. If we go lower into the funnel, we find the customers that are in the stage of desire.
[They want to have your products during the consideration stage. So to say they want to they’re pondering options, they’re evaluating different options, different price categories, offers. Other brands and so on. And last but not least, we have the action stage. Those at the customers that want to purchase from you or one to make a reservation review. They want to book a ticket to table or so on. They had leads or customers. And at this stage, your only thing the only thing that you need to do is to get them to purchase to eliminate the frictions. This is where you shouldn’t upset them. This is the most important thing and it’s very important to have your messages conveyed.
Depending on what stage the customer is in, this is a way that you can structure your on my marketing campaigns.
And this is also something that you should take into account when you are thinking of your messages, when you are thinking of your targeting and so on.