E002 | 6 Steps to Tame a Wide Marketing Funnel without a Large Sales Team | PART 2 | Lazaro Podcast

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On this episode of the Lazaro Podcast we continue to address the topic of how you can build an ecosystem of communication tools that will enable you to develop quality leads from your marketing funnel without the need for a large sales team.

This entire topic has been covered across two episodes.

0: 00 What did you miss in PART 1? E
0: 12 What will we cover in this episode?
0: 27 Episode Opening

1: 05 STEP 4
1: 26 Marketing Budgets
3: 50 Focus on Risk Mitigation
5: 21 Alternative Compensation Models
6: 05 How to approach a creative partner
6: 47 Focus on establishing the ‘Outcomes’ you need
7: 27 RECAP – Customer Self Education

7: 59 STEP 5
8: 05 What is a ‘Critical Decision’?
9: 10 Example
11: 09 Arm your customer to demonstrate hid decision
11: 26 Example
11: 53 Free up your Sales team
12: 19 Example
13: 10 RECAP – Customer Self Filtration

13: 25 STEP 6
14: 39 Realign your Sales Team
15: 23 Improve your Sales Executive’s morale
15: 33 FACT – The first 13.5% of your market will probably come to you on their own.
16: 19 BENEFIT – High Quality Leads – Your KPIs need to transform

17: 19 EPISODE RECAP

18: 10 The obvious byproducts
18: 50 Market Disruption as a byproduct

SHOW NOTES
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We’ve collated a detailed set of show notes that include links to all the websites and videos we’ve referenced. You can view the detailed show notes here:

This film is the property of Lazaro Advertising Pvt. Ltd (Bangalore, India)

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