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Email Marketing. The Number 1 Most Import Skill Every Business Owner Must Have To Consistently Generate Leads and Create Predictable Income. Currently, 3.7 billion people across the globe use email. Every business can benefit from an effective email campaign, but few business owners are equipped with the skill to do it. The ROI of email marketing is at least double that of any other digital channel. 94% of people say they get online to check email. It’s the #1 activity on the internet. The average office worker checks their email 30 times an hour. While at work! Imagine how many times they check it outside of work On average, employees spend 13 working hours in their email inbox each week 66% of online consumers have made a purchase as a result of an email