Knowing your numbers is a key step to achieving success Facebook advertising. You can’t improve that which you don’t measure!
Once you get your campaign profitable, or break even… You are ready to scale your Facebook ads… Here’s how:
Your KPIs or Key Performance Indicators are what you measure and track to know definitively if your campaigns are working or not…. Or whether they are profitable or not.
This is where we get into some basic funnel math so you can learn how to calculate your marketing campaign’s success based on my current Facebook advertising results with my new marketing funnel I launched this week.
I’m going to make this as simple as possible, so even if you hated math in school (I sure did) you’ll be able to figure this out… I promise!
The Facebook Ads platform gives you a TON of data and sometimes it is difficult to see through the data to understand what the results are and if you are in the red or in the black.
In this video, I reveal my newest marketing funnel and the numbers I’ve generated over 4500 clicks, nearly 1500 subscribers and several dozen new customers.
The marketing funnel I setup is based on this structure explained in this video, without the downsell:
This is still a new campaign and funnel, so I’m monitoring the results closely but things are looking good with several ads getting 7 cent to 14 cent clicks and 33 cent to 45 cent subscribers!
Recorded in 2017, Facebook advertising still works! So avoid the nay-sayers and get to work! If you haven’t setup your first Facebook advertising campaign yet, here is exactly how to do that:
In this video you will learn how to calculate the following key performance indicators:
Your Average Order Value, your Subscribers per Customers and your maximum cost per lead.
With these three numbers, you are able to know exactly what you are able to pay in a Facebook campaign to run a successful break even funnel.
A break even funnel will allow you to grow your email list for free while adding both leads and customers to your lists.
Then, knowing the lifetime value of my customers I know that I’ll be profitable on this ad spend within 7 days because of the long term performance of the back end of the funnel…
Learn more about your lifetime customer value here:
And honestly, one campaign is profitable straight from the front end of the funnel, so I’m stoked…
If you want more about how to do facebook advertising math, watch this video next:
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