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Facebook Sales Funnel – How To Generate Low Ticket Product Sales
Now this particular sales funnel I learned at Traffic and Conversion Summit and we’ve been running it successfully since then for several clients, so we affectionately call this the Ryan Dice Traffic Liquidator Funnel Model. And so basically how it starts is the top end of the funnel has a squeeze page where you’re just capturing an email in exchange for a lead magnet. Typically that lead magnet is going to be a free video.
When people opt-in for the lead magnet, you redirect them to a page where you have a video sales letter for what’s called a trip wire offer, which is just simply a low ticket product, usually in the $7-$27 range that can convert people into buyers very easily.
From that trip wire offer, you redirect people to what’s called a core product offering where you up sell them for a product that’s typically around the $197-$297 range. If people do not take that offer, you send them to a page where you down sell them for the same core product at three payments of the amount. So you’ll just take, if it’s $297, typically you’ll do three payments of $97 on that down sell.
The next product in that funnel will be another up sell, typically it’s another $297 or a product at two payments of $97 a piece. So with this particular funnel model, if you are getting good conversions on your videos you can expect to see well above a 200% ROI, so for every dollar that you put in ads you are going to get $2 back in return and then you can do all kinds of stuff on the back end with offering high ticket products or services, or moving people through another funnel.
So if you follow this funnel model, you can definitely generate a lot of low ticket product sales using Facebook ads.
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