Let’s say you’ve just finished building a sales funnel for a client and it’s time to turn on paid traffic…and then the client says they only have a couple hundred dollars to spend on ads.
The client is asking for some funnel voodoo magic.
This is frustrating because, most likely, it’s going to take more money to truly test a funnel to determine if it’s working or not.
At this point, many clients give up on funnels and claim they don’t work, when maybe they just need a tiny adjustment.
As a funnel builder, if you don’t have the right data, you can’t figure out where the hole in the funnel is and you can’t patch it up.
In this episode, I tackle what it means to successfully test a funnel and how to set expectations with clients who want you to perform some funnel magic.
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