GA4 Tutorial: Which Organic Landing Pages are the Most Engaging?

Use this GA4 tutorial to fine tune your content marketing strategy in minutes.

Learn how to quickly identify what content your audience is most interested in – so you can create more like it.

On the flip side, you may find content with low engagement or scroll depth. Here you will want to try updating the intro paragraph to see if you can entice the user to read more.

Engagement Report: Pages and Screens in GA4 Step-by-Step:
1. Sign in to GA4 Account.
2. Click “Engagement” – located under “Life Cycle” in the left hand column.
3. Click “Pages and Screens.”
4. Add comparison: Create a dimension to include session medium: organic.
5. Set Date Range.
6. Change “Page Title” to “Page path + query string and screen class.”
7. Change Event Count “All Events” to “session_start.”
8. Filter by “session_start” by clicking on the “Event Count” header.
9. Filter by “Unique user scrolls”

About Analytics in Minutes: GA4 Series
Whether you’re new to using Analytics software or are more familiar with the Universal Analytics standard layout this video series was made for you.

Traffic Acquisition reports is part 1 of a GA4 series dedicated to helping marketers gather expert level insights in minutes.

Upcoming Videos:
What Organic Landing Pages have the Greatest Potential to Increase Sales
Where are Potential Customers Dropping Off
Calculate accurate lifetime value (LTV)

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