I see this time and time again where and estate agent will run an awesome looking ad or produce some great content for social media… But then they’ll kill themselves by driving the traffic that’s been generated to their website home page!
I know you love your shiny websites but trust me, you could be leaving thousands on the table. Let me put it to you this way. The average website converts traffic into leads at about 1.8% on average, that means from 1,000 website visitors you’ll be luck to see around 18 leads come through! – Kinda heart breaking I know.
The solution is pretty simple, you see, most estate agents I see don’t necessarily have a “traffic” problem. They get good amounts of traffic (if they semi-know what they are doing) the problem is that they don’t know how to maximise the lead generation from that traffic.
One of the more simpler solutions (simple not “easy” nothing comes easy) is to implement the use of a marketing funnel, in particular a landing page.
A landing page is basically a really stripped down website page that only serves ONE function and that is to collect leads from the traffic that lands on that page.
They convert traffic to leads at a MUCH higher rate than even the best websites and that’s simply because theres barely anything on them. You only have 2 option on a traditional landing page, which are to either A, enter your details (such as your name, email and phone number etc) or B, Leave.
Here’s just a quick little video to show you estate agents that implementing landing pages into your business is a must if you want to up your conversion rate an increase the amount of leads you generate.
As you can see from my example the conversion rate for one of my own personal funnels is over 70% – Now I know that this may seem like a huge number but its because I have a growing youtube channel and I know how to warm leads up with content before they opt-in to one of my funnels
But who says you can’t be utilising social media the same way?
If you’d like to speak with me and see if my agency can possibly help your estate agents, feel free to check out my website here mcg-agency.co
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