Here’s the full tutorial for creating effective and converting single product landing pages for your eCommerce store. From going over exactly why landing pages are so important in 2019 and onwards to covering the top 5 Shopify landing page apps, this video goes through it all.
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Landing pages are some of the biggest goldmines you can have in your business especially if you dropship with Shopify. The main reason behind this is the difference between the conversion rates.
For a normal Shopify store, the average global conversion rate is a measly 1.75% while the global conversion rate for single landing pages is 2.35%.
A single landing page has several benefits but the biggest ones are having a systematic and direct layout, less thinking for the customer to do, and only a few routes for the customer to go.
Because with a landing page, the customers have only 3 options: buy the product, leave their e-mail with us, or leave with no purchase.
A good and highly converting landing page has the following things in place:
– Simple yet professional layout
– Use of high-quality videos AND images
– A great USP (unique selling proposition)
– BIG call to action button
– Order bumps
The top 5 funnel builder softwares/apps that I personally recommend are:
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