How to build a marketing funnel for YOUR SPECIFIC customer

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In this video, I’m going to talk about how to build marketing funnels for your specific type of customer so if you think that your customers and your niche are very specific and unique, I’m going to show you how to build marketing funnels that are specific to that niche as requirements that I’ve learned from scratch.

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Cliff Notes:
Do your research
Events, groups, forums, magazines
Don’t tell me “I’ve tried research and it isn’t out there”
Try harder – there is always research
Find out what they struggle with in their industry
Speaking event agendas are sales letters
Have conversations
Ask them what they need
Ask their suppliers
What is that industries top problem?
How are other people serving them?
It’s not just leads
Not all businesses want or needs leads
Offer something beyond leads
Either offer something that more leads will get them
Or offer something bigger/better than just leads
Ease them into it
Don’t build a complex funnel yet
Grow into the funnels
APEX model

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