How to Build a Marketing Funnel that converts? – Avinash MB

Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights

Topic: How to Build a Marketing Funnel that converts?
Speaker – Avinash MB, Marketing Director
Host – Bimlesh Gundurao

– A Practical framework to build a marketing funnel.
– Deep Dive into what constitutes ideal landing pages for B2C & B2B domain using examples.
– Review few landing pages to come up with live suggestions and feedback.
– Some practical tips which will help in the quick iteration of marketing funnels.
– We Will be having 4 examples with insights, we can use it as per time availability.

00: 00 PITCHCAMP Introduction
03: 00 Avinash Introduction
07: 45 Marketing Funnel that works
08: 27 6 Principles of Persuasion
09: 58 Need for a framework
12: 05 Persuasion Slide
14: 32 Gravity – Customer Motivation
16: 25 Gravity – Example
19: 05 Nudge
20: 43 Nudge Example
23: 35 Angle
25: 19 Angle- Example
28: 55 Friction
29: 46 Friction – Example
36: 36 Case Study 1 – Analysis (B2C) – Real Estate
43: 54 Case Study 2 – Analysis (B2B) – Security
50: 37 Q&A
59: 59 Case Study 3 – Analysis (B2C) – Edutech

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