How to capture high quality leads for your SaaS

How can we capture more SaaS leads? How can we optimise our top of the funnel in the product-led era? How can we figure out our ideal audience?

In this interview with Aaron Krall, he is teaching us how to identify our niche and capture more leads across stages.

Key Takeaways: – How to scale above 100k per year – How to figure out our ideal messaging and tailor our product to the ideal persona
– Which are the awareness stages that we want to focus to maximize acquisition?

The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

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