How to Create a Content Strategy for SaaS based on Customer Need – Directive R&D

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Is your content strategy based on customer needs? Or keywords?

Is your content strategy based on specific customer segments? Or one general persona?

👨‍🔬 In today’s lab, we’re walking through a practical exercise we like to use to create a content strategy that is based on different customer segments & needs.

It can often feel like we know what we should do with our content (taking a customer-first approach) but it can sometimes be difficult organizing those thoughts.

Hopefully this video and worksheet help!

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