How to Create a Free Landing Page in WordPress

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Discover How to Create Multiple Landing Pages in WordPress Using a Combination of FREE Plugins, Themes, and Templates. Exceptional Design & Functionality – No Cost, No Coding!

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TABLE OF CONTENTS
I. Intro: 00: 00 – 00: 53
II. Overview: 00: 53 – 03: 16
III. Example: 03: 16 – 09: 31
IV. Software Stack: 09: 31 – 19: 57
V. Design: 19: 57 – 49: 41
VI. Integrations: 49: 41 – 01: 00: 00
VII. Tracking: 01: 00: 00 – 01: 07: 00
VIII. Free Image Creation: 01: 07: 00 – 01: 11: 23

SOFTWARE FOR FREE LANDING PAGES

PLUGINS:

Visual Page Builder
– Elementor (Basic)

Contact Forms
– Contact Form 7
– CF7 Smart Grid Design Extension
– CF7 to Zapier
– CF7 Google Sheet Connector
– Contact Form 7 Modules: Hidden Fields
– Contact Form 7 Redirection

Popup Box
– PopBox for Elementor

Heatmap Tracking
– Hotjar

Split Testing
– Simple Page Tester

Optional
– Contact Form 7 Multi-Step Forms
– Contact Form 7 Conditional Fields
– Contact Form CFDB7
– Essential Addons for Elementor
– SMUSH
– W3 Total Cache

THIRD-PARTY SOFTWARE

Phone Call Tracking
– Callrail [premium]
– Twilio [cheap]
– Google Adwords Dynamic Insertion

Heat Map & Visitor Recordings
– Hotjar

Data Integrations
– Zapier

CRM
– Hubspot

Email Marketing
– Mailchimp

Image Design & Size Optimization
– Pixlr
– Logomkr

WHY BUILD LANDING PAGES?
Most websites don’t place a focus on what they want the visitor to do next. For this reason, the majority of their visitors become ‘window shoppers.’

Humans experience something called, decision fatigue. We tend to want to make choices that require the least amount of mental energy. This is why, when faced with multiple options, we default to the easiest choice.

You want to lessen the amount of mental energy a prospect requires to make a decision by limiting the amount of choices they have; landing pages do exactly this!

DIFFERENCE BETWEEN A LANDING PAGE AND WEBSITE
The most common difference associated with landing pages is the lack of a navigational header as well as their specificity in content.

Websites appeal to EVERYONE in your audience while a landing page should appeal to a SEGMENT of your audience.

Since you know the intent of the visitors you get from paid traffic sources, you’ll want to send them to a landing page that speaks directly to their needs.

WHY CREATE A FREE LANDING PAGE?
In the early days of any business it almost always makes sense to keep things scrappy. When you’re testing ideas, look to reduce expenses as much as possible before you validate it.

Most landing page software is incredibly expensive so achieving the same design and functionality for free is a HUGE advantage for the growing entrepreneur.

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