How To Create A Landing Page To Get More App Downloads (Step-By-Step)

What is a landing page and why do you need one to get more app downloads?

Here are all of the links mentioned in this video:

Namecheap (Domain & Email) – N
Cloudways (Hosting plan) – />Divi Theme by Elegant Themes (Best WordPress theme) – />Termageddon (Terms of Service & Privacy Policy) –
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Set up your domain and email with Namecheap
The first thing you need to do is purchase a domain name and set up email hosting. You can do this through a company like Namecheap, which offers both domain names and email hosting for amazing prices and top-tier customer service.

You only need to purchase the domain and a “private email” plan (depending on the number of email accounts you want to be set up).

Set up your cloud hosting with Cloudways
Now that you have your domain name and email set up, go to Cloudways and register your account.

Once you have selected your server provider, hosting storage space, and plan, you will need to select a data center location. I recommend choosing the location that is closest to the majority of your users.

Set up your WordPress Application
The next step is to set up your WordPress application.

Connect your hosting to your domain
Once the application has been created, copy the IP address of the application under the “Access Details” tab of the application, create a new A record with a “@” host (or your root domain name) to the DNS settings, and paste the IP address of your Cloudways application. If you have another A record in the DNS, delete it. Also, add a CNAME record with www as the host and @ (or your root domain name) as the value.

Go back to Cloudways and click on the “Domain Management” tab for your application. For the “Primary Domain” field, it’s best to enter your website with the www subdomain. In the additional domains, you can add your root domain without a subdomain.

Set up your SSL Certificate
After the domain has been pointed to the new Cloudways application, you need to set up the SSL certificate. Click on the “SSL Certificate” tab and then click on the “Let’s Encrypt” button.

Setting up your WordPress environment
Head over to your Cloudways application’s “Access Details” tab. Click on the URL under Admin Panel. This is the link to your WordPress admin dashboard. Copy and paste the username and password from that same Admin Panel tab into the login fields.

Integrating Google Analytics and Google Search Console to track if you get more app downloads
Before jumping in to design the landing page, we also need to set up the integrations for Google Analytics and Google Search console. These are two tools that will be essential for tracking your website’s traffic and performance.

Set up Google Analytics
Google Analytics is a free service that allows you to track the number of visitors to your website, as well as their location, the pages they visit, how long they stay on each page, and more.

Set up Google Search Console
Google Search Console is a free service that allows you to track how your website appears in Google search results. This is important because it allows you to see which keywords people are using to find your website, as well as the click-through rate (CTR) for each keyword.

Install the Analytify plugin
Analytify is a free plugin that allows you to view your Google Analytics data directly from your WordPress dashboard. To install the Analytify plugin, head over to the “Plugins” tab in your WordPress dashboard and search for “Analytify”. Install and activate the plugin. Once it’s activated, you’ll need to connect Analytify to Google Analytics and Search Console.

Since we’re creating a brand new landing page, click on the “Add New” button to create a new page. Give your page a title (I like to use the name of my app) and then click the “Enable Divi Builder” button. This will allow us to use the Divi Builder, which is a visual drag-and-drop page builder.

Set up the terms of service and privacy policies
The last thing you’ll need to do is add your terms of service and privacy policy pages to your website. These pages are required if you’re collecting any personal data from your visitors (e.g. email address, name, etc.).

If you don’t have terms of service or privacy policy pages created yet, I recommend using Termageddon. They’re a legal startup that makes it easy to generate these types of pages.

To add the terms of service page, head over to your pages tab on the WordPress admin dashboard. Create a new page and title it “Terms of Service”. Then paste in the generated Terms of Service from Termageddon.

Remember, if you need any help, we’re always here to support you. Thank you for reading and happy marketing!
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