How To Create A Marketing Challenge Funnel To Scale Lead Generation

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Does your marketing look like chocolate or broccoli? In this video, I want to teach you how to create a challenge funnel to scale your lead generation and drive activation into your product.

DOWNLOAD: Challenge Funnel Hook™ – Craft The Ultimate Name For Your Challenge To Attract Your Perfect Fit Customers –

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If you’re looking for growth hacks ripe for a SaaS business, then you need to see this.

I’m going to show you a powerful strategy that will help you achieve 3 things:

– Increase your lead generation
– Boost customer activation (making them engage with your software)
– Reduce your churn rate

…all while you make more sales.

Don’t believe me?

Alright, you twisted my arm…

Here are some numbers that prove it:

I have coaching clients that are using this exact strategy to gain 1200 new leads PER WEEK, reduce their churn by 30%, and double their activation rate.

The growth hack I’m going to show you is a Marketing Challenge Funnel.

If you don’t know what that is, don’t worry.

In this week’s video, I’m going to explain exactly what it is and how you can create one that will attract your perfect customers.

5 qualities make a Marketing Challenge Funnel kick-ass:

1. It Drives Adoption
2. Bitesize Bridge
3. Stack Offer & Upsell
4. Engage Cohort
5. Bolt On Funnel

Once you create the ideal Marketing Challenge Funnel for your SaaS product, you can reap HUGE benefits.

I’m talking massive ROI for the time you spend creating the funnel.

But… the catch is that you’ve got to make it work for your product.

You can’t just throw together a “near enough is good enough” challenge or else it isn’t going to move the needle on any of your vital metrics.

That’s why I wanted to create this video. If you apply this strategy and nail your Marketing Challenge Funnel… it’s virtually impossible not to see results.

As always, I love hearing your thoughts on my strategies so drop a comment on the video here and let me know what challenge you’re going to make.

Dan “challenge accepted” Martell

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too:

Learn how to scale, grow and exit with Dan Martell and some of the top SaaS Founders in the business on the Escape Velocity show:


“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses:, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

DOWNLOAD: Challenge Funnel Hook™ – Craft The Ultimate Name For Your Challenge To Attract Your Perfect Fit Customers – 1

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