How to Create a WordPress Landing Page That Converts

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00: 23 – Why do I need a landing page?
01: 05 – Demo Time!
01: 22 – Start by adding a new page
01: 55 – Building a landing page with Elementor
05: 32 – Creating a call-to-action button
06: 32 – Other important elements for your landing page
07: 56 – Adding an anchor link in elementor

So you’ve watched a few different videos about landing pages. You may have even put your own landing page together, but are unsure every time you go to press the “publish” button. In this video, our GoDaddy Guides give you the best tips and tricks to creating a landing page.

Let’s get started making your marketing and sales work together.

Focus on your offer, not you

You’ll make a bad first impression if you advertise your company instead of the great product or service you offer. If you’re trying to generate leads, the entire page should be devoted to information that will make the user prepared to contact you. Avoid any filler that doesn’t work towards that purpose.

Free the page from distractions

The visitor came with a purpose, not to be bombarded by other offers. While you might sell other items or have an upcoming event, keep it simple. Consider the order in which you present content from the top of the page to the bottom. You should treat the landing page as a journey you’re taking the user on. Be sure the narrative of the page makes sense, and that each part follows logically from the last.

Market with clear messaging

Make sure that the headline or link matches the offering on your landing page. Be obvious about what the visitor is getting when they click in order to build trust.

Use a specific call-to-action (CTA)

Make sure you define what’s next for the visitor. Can they buy the product? Call your office? Book an appointment? Show visitors that it’s easy to take that next step and clearly define it for them. The CTA is the goal the entire landing page is working towards. By the time they’ve reached your CTA, a visitor should have all the information they require and be ready to make a decision.

Treat your landing page as lead generation

If you can’t make a conversion, don’t feel defeated. Your landing pages can capture information about the visitor that you can use later. Politely ask for an email address or contact information. Look at where the visitor came from so you know which of your marketing efforts are working best.

Use these tips to create landing pages that get your message across and convince customers to take action and buy. But remember that your work doesn’t end once you create one landing page to promote your product. To get the most out of your product landing pages, take the next step toward improving your page.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.


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