Looking to build high-converting landing pages that drive results? In this video, we’re going to walk you through 6 essential elements of a high-converting landing page.
Creating a successful landing page might seem like an advanced marketing strategy, but it’s one of the simplest ways to drive targeted traffic to your site.
Before we dig into the video and the components of a landing page we need to make sure we define what a landing page is.
So, What is a Landing Page? 🤔
A landing page is a single web page that appears in response to clicking on a search engine result, marketing promotion, marketing email, or online advertisement.
Landing pages are crafted to target specific sets of search terms or promoted by ads, but both tactics can move a page up in search rankings to get it seen by more people.
There are plenty of tutorials and guides to creating an effective landing page, but there’s no one-size-fits-all solution because they’re all different based on the audience, purpose, intent, product, industry, niche, perception, cost, messaging, and other factors.
However, there are elements of high-converting landing pages that are pretty consistent across the board. Stick around to the end of the videos for some of the best practices for creating amazing landing pages.
0: 00 Intro to Landing Pages
0: 29 What is a Landing Page?
2: 28 1) Headline
3: 56 2) Subheader
5: 17 3) Pictures
6: 02 4) Clear Explanation
6: 58 5) Video Explanation
7: 41 6) Powerful Call-to-Action
9: 24 Best Practices
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