Landing pages are an indispensable part of Marketing. They are the heart and soul of an inbound marketer’s lead generation efforts.
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form.
A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product.
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
In this video, I explain how to create the Landing page & the Thank you using Hubspot and the best practices & why Hubspot is one of the top tools you can use to create beautiful Landing pages that convert.
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