How to Do Cold Email Outreach for SaaS Customers [Real Example]

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Cold outreach is something that when done right, can have a massive impact on your lead generation efforts.

We’ve been using cold outreach to help promote our WordPress Plugin that doesn’t have the budget for traditional marketing tactics like advertising and influencers.

The key to cold email outreach is treating it like a 1 to 1 relationship, not spray and pray approach. This video walks you through a training video I did for my offshore team to correct the cold email outreach template and give you a peek into the thought process we use to drive installs for our free WordPress Plugin.

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