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Welcome to “E-commerce Tutorials” by Seller’s Choice!
Landing pages are valuable marketing channels that can benefit any type of business. Whether you want to grow your list (through a giveaway or product pre-sale, perhaps) or sell more stuff (by highlighting special offers or showcasing your newest items), landing pages are a great way to nurture new customers, educate people about your products, and drive conversions.
Unlike a website’s homepage—which is typically designed to provide a general overview of a business—landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal. When you set up landing pages for unique campaigns, audiences, events, or promotions, you can provide people with a clear, direct call to action and make it easy for them to buy your products or sign up for your list.
Now let’s walk you through how to edit your landing page and use the landing page editor of MailChimp.
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