How to Fix Marketing and Sales to Improve Sales Funnel


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We keep talking about how to set up communication between marketing and sales.
It is important to improve sales funnel and make your SAAS sales more effective
Valerie Fenske will tell you what mistakes we made and how to fix them: how to configure the connection between b2b lead generation, lead qualification, lead scoring and b2b sales.

We also offer to download the User Qualification Guide to optimize your sales funnel – m

Useful links:
The guide on website lead qualification – m
Video about Buyer persona – Y
Video about Ideal Customer Profile. Part 1 – g
Video about Ideal Customer Profile. Part 2 – M
Previous video about sofware sales and digital marketing – M

Timecodes:
00: 00 – Intro
00: 46 – Mistake #1: You don’t qualify the leads. The guide on website
lead qualification
02: 45 – Mistake #2: You don’t understand whom you are selling to. Tools to fix it (Buyer persona, Ideal customer persona)
05: 13 – Summary

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