How To Generate High Quality Life Insurance Leads Using Facebook Ads

In this video, I review a life insurance campaign for one of our life insurance clients. Using Facebook ads can be a huge catalyst to help grow your life insurance business. We are currently generating life insurance leads for under $15 per lead!

As of the time of this video, we’ve spent slightly under $1,400 and have generated over 75 leads! and 29 of those have converted into submitted surveys!

Facebook is a great tool to use if you want to generate your own exclusive leads! They aren’t resold to 6 other agents or 6+ months old.

We ran two different campaigns: One to capture contact information to get prospects into our ecosystem in which we can follow up and nurture them until they’re ready to take the next step and book an appointment to submit an application. The other campaign was optimized to push prospects to a separate website where they fill out a quick survey and have an option to book an appointment at the end!

The leads that are filling out the survey are high intent and very interested in getting some quotes. As soon as they submit the survey, they are imported into our CRM on GoHighLevel and added to SMS text messaging and email sequences. The leads are also sent in real time directly to the agent so they can reach out to them and submit an application.

Facebook ads are a great resource to generate more life insurance business if you know what you’re doing!

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